Thursday, September 24, 2009

“If you build it, they will come"

One of the best lines from one of my favorite movies—definitely rings true in Philadelphia.

Take Avenue of the Arts for example. Envisioned in 1993, the Avenue today is a magnificent destination dubbed one of America’s “Great Streets” by the American Planning Association. It’s also a huge economic driver, generating $500 million a year and supporting 6,000 jobs.

I’m proud to walk out of our offices in the Bellevue and onto the Avenue—to admire the the Kimmel’s dome, watch tractor trailers load in sets at the Academy and glimpse dance rehearsals at UArts. And I’m proud that Simon PR represents Avenue of the Arts, Inc.

Next week, Carl Dranoff and Jeffrey McFadden will convene the Avenue Council. It’s a group of business leaders who will use their clout to bring further commercial development and beauty to Broad Street—both South and North.

On a smaller, but no less important Philadelphia corridor, a group of business owners are joining forces to breathe new life into their Avenue—Germantown Avenue. This week, Simon PR client Mt. Airy, USA kicked off a major business renaissance with “Rock the Blocks” a $4 million streetscape improvement plan.

The pride of place runs deep in our City of Neighborhoods. It’s small but powerful non-profits such as AAI and Mt. Airy, USA that are energizing business people to keep building. The crowds are sure to come. - Bev Volpe




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