
I have just been loving the hoopla associated with the Philadelphia Eagles’ hiring of Michael Vick. How often does someone who’s still alive receive that much coverage? Or, have that much power to inspire so much conversation in the media? It almost seemed like it was the only story in town in August.
When the announcement was made on Thursday, August 13, I was far away in a State that doesn’t even have professional football (New Hampshire.) We listened to a Phillies game in the car on Satellite radio but we didn’t tune in to any sports news or watch any TV all weekend. We did pick up the Valley News, but the only sports story they ran was about the recent Manchester Fisher Cats game. When we returned home on Saturday night, the story was gaining steam fast.
By Monday the radio air waves were jammed with commentary and TV news was clogged with shots of Vick in the red quarterback jersey at training camp at Lehigh University.

Of course the sports pages were drowning in the Vick story but it also seemed like every type of Philadelphia Inquirer columnist wrote about him too. Annette John Hall wrote two columns. Daniel Rubin wrote a column. So did Elizabeth Wellington the fashion reporter. Even Dr. Daniel Gottlieb wrote about him in his Monday column on relationships. I can honestly say that I feel like I know just about everything about this guy. And, as stories go, his is pretty interesting.
As a PR pro who’s under constant pressure to deliver media results, I’m so impressed by a breaking story that has multiple legs. This one’s a centipede. The Vick story kept going and going and now, a month later, it’s still going and going.

While I think he looks very good in Eagles green, as usual I’m not really taking a stand on any of the issues.
Was it a good idea for the Eagles to hire Vick? Can the Humane Society benefit from a celebrity spokesperson speaking out against dogfighting? Is dogfighting horrible? Does Coach Andy Reid want people to give his two wayward sons the second chance Vick is getting?
I don’t really have an opinion on these matters. I haven’t taken the time to study those issues. I’m just reveling in all the media coverage! -Lisa Simon
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